In the first half of the year, advertisers stayed away, now they are reserving television spots. Television group ProSiebenSat.1 expects to get away with it this year: Executive Board expects a quarter less operating profit today.
Munich (dpa) – Television group ProSiebenSat.1 is benefiting from the return of its advertising clients and has fixed its losses for the second quarter of the third quarter. The profit between July and September doubled compared to the same period last year to 69 million euros.
Chief Financial Officer and Board Spokesperson Rainer Beaujean said: “We are very pleased with our development in the third quarter.” Meanwhile, it also dares to make an annual forecast: ProSiebenSat.1 expects sales of between 3.85 and 3.95 million euros after 4.130 million the previous year and an adjusted operating profit of 600 to 650 million euros after 872 million euros. euros from the previous year. However, the prerequisite is that the economic environment remains stable and there are no further restrictions. The television company generally makes 40 percent of its annual profit in the last quarter.
The pharmaceutical and auto industries were spending more money on television advertising, and advertising revenue in the third quarter was just 6 percent below a year earlier, Beaujean said. That continued in October. In November, it expects ad revenue from the previous year. The online pharmacy Flaconi is doing very well and is making up for the decline of the Billiger-Mietwagen.de portal. “At the same time, our strict cost management takes effect,” Beaujean said with a view to reducing program costs.
The Group’s quarterly sales were just 1 percent below the previous year at 921 million euros. The recently acquired US dating portal Meet Group contributed decisively to this with 26 million euros.
ProSiebenSat.1 wants to cash in soon with the newly formed Parship Meet Group, which also includes the dating agencies Parship and ElitePartner and the dating portal Lovoo: “With a partial initial public offering in 2022, we want this value to be tangible for our stakeholders, “Beaujean said.
In September, the sale of the MyLoc portal brought 35 million euros to the box and in October the online pharmacy Windstar Medical was sold. Operating income adjusted for revenue from sales and other special effects (adjusted Ebitda) increased in the third quarter by 13 percent to 149 million euros.
As soon as the brands and companies with television advertising are large and well-known enough, ProSiebenSat.1 will check whether it will sell the shares again, the CEO said. He wants to invest a lot in the program, around a billion euros a year, half in local and live formats. At 2.5 billion euros, the mountain of debt was 100 million euros less than a year ago.