To avoid obesity and nutrition problems, children’s products are also in the spotlight: What are they really advertised for? The SPD wants to introduce stricter rules, the minister is also open.
Berlin (dpa) – The SPD has additional requirements to achieve a more balanced diet for children. “We need binding measures for a healthier nutritional environment and better products,” said SPD nutrition expert Ursula Schulte.
“Voluntary agreements are not enough.” In a position paper, the group calls for the advertising of unhealthy foods to be banned for children. Also, the sugar, fat, and salt in these “baby foods” should be significantly reduced.
Federal Minister for Food, Julia Klöckner (CDU), said in response to a request from the German Press Agency: “I mean, we must focus more on food advertising aimed at children. That also means thinking about more restrictions in this area, I’m basically open to that. “He has already asked the German Advertising Council to act more responsibly.
Klöckner also referred to the new Nutri-Score logo, which provides guidance with clear and transparent labeling. A legal basis that has been agreed for this will take effect this Friday, and the minister will give the go-ahead on Thursday.
The SPD requires extensive use of the logo, which manufacturers can use on a voluntary basis. In addition to sugar, fat and salt, the system, which originated in France, includes recommended components such as dietary fiber in an overall rating and gives a unique value, on a five-point scale from “A” in a green field. dark for the most favorable balance to a yellow “C” to red “E” for the worst. The first products with it can already be seen in stores. The logo is intended to supplement the nutritional charts on the back of the package.
SPD politician Schulte criticized the fact that children were exposed to the wrong incentives to eat due to the sugary products that were everywhere. As the SPD continues, there must also be an end to the “whining cash registers” in the supermarket, that is, candy at children’s eye level. In general, incentives should be used more, for example when placed in canteens and in retail. Fresher vegetarian dishes could be offered, and instead of desserts, salads or fruits could be prominently featured in supermarkets, not in prepared meals, but in vegetables.
The German Diabetes Society supported a ban on the marketing of unhealthy products to children. A “reduction strategy” adopted by the Federal Cabinet in late 2018 also requires manufacturers to commit to making ingredient changes by 2025. Doctors and consumer advocates criticize the procedure on a voluntary basis. Klöckner had banned sugar in fruit and herbal teas for babies and young children.