The Christmas markets draw crowds to the inner cities. Retailers will likely have to do without this help for this year’s big Christmas business.
Berlin (dpa) – This year there won’t be a walk through the Christmas market for most Germans. According to a survey, nearly 80 percent of markets are down due to the corona epidemic, with another 13 percent unclear. Germany’s trade association announced Monday. Expect serious consequences for stores.
“The Christmas markets are an important factor in getting customers to pedestrian areas and downtown.” If this occasion disappears almost everywhere, it will deal a severe blow to downtown retail. It usually makes a quarter of its annual turnover in November and December.
Seven percent of the markets take place, as the survey of 1,400 representatives of municipal administrations, location initiatives, as well as associations and trade showed. The Federal Association for the Marketing of Cities of Germany and a consulting firm also participated.
The association again asked for more help for retailers. Due to low profit margins, a merchant faces bankruptcy if he loses 20 percent of his sales.